KONAMI Signs Official Sponsorships with Universitario de Deportes, Sporting Cristal, Sport Boys Association
08.06.2019 09:00
Alianza Lima Now an In-Game Exclusive for eFootball PES 2020
Konami Digital Entertainment, Inc. revealed today it has become an official sponsor of three of the top clubs in Peru – Universitario de Deportes, Sporting Cristal and Sport Boys Association. These agreements have bolstered eFootball PES 2020 (PES 2020) as the only football game to feature all kits and iconography of these Peruvian powerhouses.
With 26 first division titles since its founding in 1929, Universitario de Deportes brings a winning pedigree that can now only be found in PES 2020. As part of the integrated marketing sponsorship, fans will see the PES 2020 logo displayed on the numbers of Universitario’s kits when they take the pitch this season.
“Our organization is proud to partner with KONAMI and the PES brand,” said Ricardo García-Hjarles, Club Universitario de Deportes’ Marketing and Commercial Manager. “We believe this partnership will extend our club on a global scale and connect it with supporters old and new across the world.”
One of the most dynamic clubs in Peru with legendary matches and heated battles on the pitch, Sporting Cristal brings the best of Peruvian football to PES 2020. Los Cerveceros will be an in-game exclusive for fans to re-live their favorite moments against top rivals like Univeritario and Alianza Lima.
“Partnering with KONAMI was a natural choice for us, said Alfonso García Miró, CEO of Club Sporting Cristal. ‘Their deep knowledge of football and respect for our club’s legacy is why we are proud to align with such an organization.”
Along with in-game exclusivity, KONAMI’s sponsorship with Sport Boys Association will see the PES 2020 logo on the club’s iconic pink-and-black kits this season. Since 1927, Los Rosado have been a staple in Peruvian football with six national titles and several other divisional and regional cups.
“Working together with KONAMI is a natural extension of our commitment to, and celebration of, quality football,” said Johann Vásquez, President of Sport Boys Association. “KONAMI brings the energy and excitement of Peruvian football to fans around the world and we couldn’t be more thrilled to partner with them.”
In addition to the sponsorship agreements with Universitario, Sporting Cristal and Sport Boys, KONAMI has entered into an exclusive in-game license agreement with Alianza Lima, the most historic club in Peru’s first division. The partnership will allow fans to play as their favorite Alianza Lima players, as well as face off in epic matches at the club’s home stadium, Estadio Alejandro Villanueva, which will all be exclusively featured in PES 2020.
“The rich history of Alianza Lima is a compelling story in the annals of sport and we are pleased to work with KONAMI to encapsulate the spirit of our history in PES,” said Benjamin Romero, Marketing and Commercial Manager.” Our elite level of football needs to be shared to the world and its representation in Pro Evolution Soccer is a perfect platform to achieve this.”
eFootball PES 2020 will be available on PlayStation®4, Xbox One™, and PC STEAM on September 10th (Americas/Europe) / September 12th (Asia). Available in two editions, the incomparable Lionel Messi will feature as the cover star for the standard edition, and with Ronaldinho as the cover star for the LEGEND EDITION (digital only).
To pre-order eFootball PES 2020, please visit: https://www.konami.com/wepes/2020/us/pt-br
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