Topic

KONAMI SIGNS AS OFFICIAL SPONSOR of SPORT CLUB INTERNACIONAL

01.15.2021 10:00

nacional

Konami Digital Entertainment, Inc. today announced that it has signed a partnership with Sport Club Internacional (Internacional) as “Official Global Partner” and “Official Video Game Partner.” KONAMI’s eFootball PES logo will be prominently placed on the back of the official game kits for the youth academy and training kits for both the youth and professional teams. As a video game partner, Clube do Povo will be alongside KONAMI’s world-class partners including Juventus FC, FC Barcelona, FC Bayern München and countless more in the eFootball PES series.

The relationship brings integrated marketing and commercial collaboration on and off the pitch, with highly visible eFootball PES branding throughout club-related promotional content, press backdrops, microphone flags and display on the field boards of the Parque Gigante training grounds.

“We are delighted to welcome KONAMI to the Inter family as a partner who shares our philosophy and passion for the beautiful game,” said Jorge Avancini, VP Marketing, Sport Club Internacional. “This partnership is symbolic of our commitment to pushing our brand value and exposure to the highest levels while delivering a truly interactive experience to the fans. This global partnership will deepen affinity of the club for multiple generations of supporters.”

As part of the agreement, KONAMI will have rights to use the Inter crest and other club iconography for various global promotions of the eFootball PES series in addition to its continued in-game licensing. The partnership bolsters KONAMI’s dedication to delivering the most authentic Brazilian football experience to its millions of global players with content that also includes the exclusive license of the Brasileirão, a competition that Inter has won on three occasions in the Série A.

“This partnership is a testament to our commitment to deliver the best of Brazilian football globally,” said Takayuki Kubo, President, Konami Digital Entertainment, Inc. “Our goal is for fans around the world to embrace the winning heritage of Inter and experience why some of the best derbies in the Americas come from the South of Brazil. We look forward to delivering supporters of the Colorados and global football fans alike an even more robust showcase of Brazilian football through eFootball PES.”

eFootball PES 2021 SEASON UPDATE delivers all the critically acclaimed features and gameplay that has won numerous “Best Sports” video game awards throughout its 25-year history. The game is available now in digital and physical retail stores for PlayStation 4, Xbox One, and PC (Steam) including backwards compatibility on PlayStation®5 and Xbox Series X/S.

For more information regarding eFootball PES 2021, please visit: konami.com/wepes/2021

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Country United States (English)