KONAMI SIGNS AS OFFICIAL SPONSOR OF CORINTHIANS
Konami Digital Entertainment, Inc. today announced that it has scaled-up its partnership with Sport Club Corinthians Paulista (Corinthians), now with the designation as ‘Official Global Partner’. KONAMI’s eFootball PES logo will be placed within the numbers on the back of the club’s official game kits. The partnership is the culmination of a several-year affiliation, most recently as ‘Official Video Game Partners’, now with full-scale integrated marketing and branding benefits on and off the pitch.
The eFootball PES franchise will continue to be the only video game series where supporters of Time do Povo can truly experience the matchday atmosphere inside the perfectly recreated Arena Corinthians. Outside of the video game, supporters will see highly visible eFootball PES branding integrated in various club related content, backdrops, LED boards, and other activities including the newly minted esports team.
“Our working relationship with KONAMI to date has been extremely successful from a licensing perspective and we are delighted to extend this, welcoming them back as an official sponsor,” said Andrés Sanchez, Corinthians president. “We look forward to starting the next phase of our relationship with KONAMI and creating some fun and exciting content that both Corinthians and wider football fans will enjoy”, add the official.
In addition to branding on official game jerseys, the eFootball PES logo will be included on the back of all training jerseys as well as have feature placement underneath the NIKE logo on team travel shirts.
“Corinthians demonstrates how football permeates across cultures and generations and we are proud to be an official sponsor of this extraordinary team,” said Takayuki Kubo, President, Konami Digital Entertainment, Inc. “This new chapter in our joint venture will deliver fresh experiences to our fans and allow us to reach new enthusiasts through PES.”
Corinthians is a Brazilian multisport club with 110 years of history and notably known for its professional association football team. Twice world club cup champions and South American champions, as one of Brazil’s most celebrated football clubs, Corinthians has won the Brasileirão on seven occasions, as well as three country championship trophies and 30 state championships.
eFootball PES 2021 SEASON UPDATE delivers all the critically acclaimed features and gameplay from eFootball PES 2020 that was awarded “Best Sports Game” at E3 2019, plus more. Boasting the latest player and club data for the new season, the game also includes the exclusive UEFA EURO 2020™ mode and content in advance of the rescheduled real-life tournament.
eFootball PES 2021 SEASON UPDATE will be available in digital stores and in physical retail stores from September 15th for PlayStation 4, Xbox One and PC (Steam). For more information regarding eFootball PES 2021, please visit: konami.com/wepes/2021
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