KONAMI Becomes Official Global Partner for São Paulo Futebol Clube

08.04.2020 10:00

KONAMI Builds on Existing Relationship as Official Video Game Partner to Sponsor Activities On and Off the Pitch      

Konami Digital Entertainment, Inc. has announced it has become an Official Global Partner for São Paulo Futebol Clube (São Paulo FC). The eFootball PES 2021 (PES 2021) logo will be prominently shown on the numbers of São Paulo FC kits in addition to other various integrated marketing activities. Previously, São Paulo FC and KONAMI partnered with in-game exclusivity rights for the eFootball PES franchise. Today, the two agree to mutual terms on the clubs’ top-tier partnership sponsorship agreement, an extension of the existing video game exclusivity contract. As part of the agreement, São Paulo FC will continue to be an in-game exclusive to PES 2021.


“We recognize the cultural impact the PES brand has within the modern football world and are thrilled to take our relationship with KONAMI to the next level,” said João Fernando Rossi, São Paulo FC Marketing Director. “This partnership is a perfect vehicle to keep in touch with our proud and passionate supporters while simultaneously growing our fanbase all over the world.”


KONAMI’s sponsorship of São Paulo FC will see the eFootball PES 2021 brand featured throughout club driven content and programming as well as match-day branding including backdrops and digital signage. In addition to the eFootball PES 2021 brand placement on official team kits, the logo will appear on the practice pitch training uniforms and on replica kits for fans to represent their colors in authentic fashion.


“São Paulo FC is among the most elite clubs in Latin America and we are proud to be an official sponsor once again,” said Takayuki Kubo, President, Konami Digital Entertainment, Inc., “Built upon the success of a several-year relationship, signing this top-level partnership deal was a logical next step. We believe that combining the global strength of the PES brand and the rich legacy of São Paulo FC will elevate our respective brands’ visibility to greater heights.”


eFootball PES 2021 SEASON UPDATE delivers all the critically acclaimed features and gameplay from eFootball PES 2020 that was awarded “Best Sports Game” at E3 2019, plus more. Boasting the latest player and club data for the new season, the game also includes the exclusive UEFA EURO 2020™ mode and content in advance of the rescheduled real-life tournament.



eFootball PES 2021 SEASON UPDATE will be available in digital stores and in physical retail stores from September 15th for PlayStation 4, Xbox One and PC (Steam).

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