Konami Digital Entertainment, Inc. is a leading, international digital entertainment company that publishes video games for game consoles such as PlayStation 4, Xbox one, Nintendo Switch, as well as mobile games. The company’s popular franchises include Metal Gear Solid, Pro Evolution Soccer, Silent Hill, DanceDanceRevolution and Castlevania, among other top titles. Konami also manufactures the wildly popular Yu-Gi-Oh! TRADING CARD GAME, which has sold more than 25 billion cards worldwide. We are looking for talented people that have a passion for gaming and the skills and experience listed below.
Konami Digital Entertainment, Inc.
El Segundo, CA
Marketing- User Acquisition Specialist
Develop, manage, and optimize user acquisition/engagement campaigns across mobile platforms through research, and measurement of key KPIs to meet ROI goals.
Develop and manage creatives and copies to provide the most effective multi-language marketing activities in our global market by working closely with our in-house creative team, related departments, and partners.
Collaborate with related departments to develop and manage other marketing activities such as social marketing, events, and PR.
Create and manage a user acquisition funnel by analyzing, planning, and executing app store optimization (ASO).
Manage and measure all marketing activities through quantitative/qualitative research and analysis to drive PDCA and provide input on how to improve processes.
Manage schedule and budgets to ensure appropriate allocation of resources.
Responsible for administrative tasks related to all marketing activities.
MANAGING DATA DRIVEN PERFORMANCE MARKETING
Ensure games are measured, tagged and tracked correctly, so performance of in-app events can be quantitatively measured and adjusted as needed to meet objectives.
Collaborate with our analytics team and production team on implementation and testing.
Determine the appropriate methods and a system of metrics for measuring marketing effectiveness.
Analyze and investigate marketing KPI data from both performance-based and brand marketing perspectives.
Conduct in-depth post-campaign analytics and other ad-hoc analysis. Lead marketing measurement efforts, targeting, segmentation, and media mix modeling.
TEAMWORK AND SELF MOTIVATION
Collaborate with cross-functional teams, including our international production team to identify opportunities and implement recommendations to drive the success of Konami games.
Coordinate with content rights holders as needed to gain approvals of marketing materials or maximize co-marketing opportunities.
Take leadership and be passionate about developing and executing new ideas by overcoming challenges in high pressure situations.
Report performance of activities such as campaign performance, PR/Event execution, and creative performance to the Senior Marketing Manager.
+2 years of mobile game marketing experience
Basic understanding of digital marketing tools and BI