02.04.2022 10:00


  • The agreement will provide a new experience for gamers and fans in Mexico and in the world.
  • KONAMI’s videogame will allow fans to play online with their idols of the Clubs that are part of LIGA BBVA MX.
  • The agreement was closed by Mikel Arriola, executive president of LIGA BBVA MX, and Yuta Kose, president of Konami Digital Entertainment Inc.

LIGA BBVA MX and the Japanese company Konami Digital Entertainment, Inc. announced today a historic exclusivity agreement for the videogame eFootball™ which will allow fans to play online with their idols of the Clubs that are part of the League, in a new global and digital entertainment experience for gamers and fans.

The agreement will allow KONAMI to have access to players and stadiums of LIGA BBVA MX to take images, including 3D scanning and movement capture, as well as true recreations of the official uniforms of each Club. The implementation process will begin starting Summer of 2022.

“We’re delighted in welcoming KONAMI to LIGA BBVA MX. They are a strategic partner which, with its broad experience through the years, has proven to share our philosophy and our passion for soccer,” said Mikel Arriola, executive president of LIGA BBVA MX.  “This association is a symbol of our commitment to boosting the global reach and the exposure of the League at the highest levels, offering a new interactive experience to the fantastic Mexican fans and those fans beyond our borders. This global association will provide us with the possibility of finding new audiences, achieving a new level of passion among the different generations of gamers and it will also open growth opportunities for the 18 Clubs in every aspect.”

For his part, Yuta Kose, president of KONAMI Digital Entertainment, Inc., said about the agreement: “We’re proud to have LIGA BBVA MX as a partner and to have the opportunity to bring our fans in Mexico and in the United States closer to their favorite clubs through ‘eFootball™. As partners, we will work together with the league to offer the best to our respective audiences. From the level of finishing in the game and the representation of the league with kits and official emblems, to the way in which fans will participate within and outside of the digital field, we aim at having a completely immersive experience to be enjoyed by all generations.”

With this new partnership, LIGA BBVA MX will be a path for current and legendary players to be in contact with eFootball™ followers through future presentations and sponsorship agreements.  In addition to the various marketing benefits and the future implementation of the LIGA BBVA MX game in “eFootball™, the partnership will crate a comprehensive eSports competition, which will be made available to amateur and professional players. More information about the format, the prizes, and other aspects will soon be released.

eFootball™ is an all-new football video game platform from the makers of PES and Winning Eleven. Completely Free-to-play, eFootball™ unites football’s global video game community offering the same esports experience across console, PC and mobile. The full version of eFootball™ 2022 (1.0.0) will be arriving on PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, Windows® 10 and PC Steam® this spring, with iOS and Android to follow soon after.

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“eFootball”, “e-Football” and “eFootball logo” are registered trademarks or trademarks of Konami Digital Entertainment Co., Ltd. in Japan and other countries or regions.

Country Canada (English)