Principal Businesses

Sports Business

Sports Business

Offering a Wide Array of Sports-Related Services

KONAMI's Sports Business runs sports clubs (fitness clubs and schools for children) and public sporting facilities, and plans, develops and sales sports and health-related contents and products.
In addition, in collaboration with local governments and other organizations, we work to solve problems in local communities by leveraging the know-how accumulated through the operation of sports clubs, such as teaching PE and coaching varsity teams at elementary and junior high schools, providing sports and exercise guidance to local residents, conducting nursing care prevention projects, and managing various sports events.
We have also extended our services outside our facilities through the use of internet and applications for online fitness, walking and running.
In Japan, which is said to be a super-aging society, people's interest in improving their health through sports and exercise is on the rise, and it is becoming ever more important to create an environment where people can engage in sports and exercise that suits their individual lifestyles in an increasingly diverse society. With the aim of extending healthy life expectancy, we will provide wide range of services and products centered on sports to create the opportunity to engage in exercise and support people so that they can lead healthy and vigorous lives forever.

Fitness KONAMI offers exercise instructions and opportunities to engage in exercise through programs including machine gym programs, swimming pool programs, studio programs and personal programs.
School KONAMI manages various schools including swimming, gymnastics, dance, golf and tennis. We also organize events such as camp & outdoor activity.
Public–Private Partnership KONAMI serves outsourcing solutions for public sports facilities upon request such as by the local governments as well as teaching PE and coaching varsity teams at schools, supporting regional sports revitalization.
Online Fitness KONAMI offers exercise instructions and opportunities to engage in exercise through the use of internet.
Corporate Instruction Service KONAMI offers exercise instructions programs to corporations, local governments and schools.
Sports and Health Products KONAMI develops and sale supplements and fitness equipment such as stationary bikes.
Franchise Business KONAMI provides facility management by utilizing the know-how acquired through directly managing facilities.
Jazzercise KONAMI holds the domestic master license for the American fitness program, "Jazzercise."

Fitness Club Brands to Meet Customer Needs

KONAMI offers an environment that enables everyone to enjoy sports in their daily lives in an easy and accessible manner through its three fitness club brands: "Konami Sports Club," "GRANCISE" and "XAX."

A Sports Club You Can Call Home
Konami Sports Club facilities offer an array of services and programs nationwide that both children and adults can enjoy, with membership plans that suit your lifestyle.
The Best Possible Time in the Best Possible Location, So You Can Continue to Be the Best Possible You

With high-grade facilities and hospitality comparable to luxury hotels, GRANCISE facilities offer the most effective training environment for customers so that they can continue to be in the best condition both physically and mentally.
A Comfortable Space to Work Out Your Mind and Body
XAX facilities offer popular programs and comfortable fitness environment in compact space by specializing in machine and studio workout.

Pilates Mirror, machine pilates studio utilizing ceiling-mounted mirrors, opened in June 2021 as a new type of facility and is continuing to increase its number. It has been well received by many customers with some facilities having waitlists.

A personal training gym,"Personal 30," will open in April 2024*, offering 30-minute intensive sessions. Here, we will offer efficient training in a short period of time, which we have been able to implement based on 50 years of experience in exercise instruction at Konami Sports. Experienced trainers from Konami Sports will provide safe and secure training, even for beginners, in a unique space with two-way mirrors. *Schedule as of March 2024.

*Conceptual Rendering

*Conceptual Rendering

Offering Various Sports Classes
for All Ages from Infants to Seniors

Konami Sports Club facilities have offered various types of sports classes for all ages, from infants to seniors, by drawing on our expertise cultivated over decades of sports instruction and system for visualizing progress.
In recent years, we have enhanced our lessens by launching Small-Group Swimming Schools, Table Tennis Schools, and Trampoline Schools.
"Undo Juku," exercise school for children, promotes the healthy development of the "mind" and "body" and expands the potential of children through sports.
For gymnastics and swimming, we offer consistent support ranging from school level to athlete courses and competition clubs aiming for the world.

Swimming School Evolves with
Cutting-Edge IT Technology and
Coaching Techniques

"Undo Juku," exercise school for children, has launched "Undo Juku Digital Note" services at its swimming schools from April 2022 as a new digital service to improve practice effectiveness.
"Undo Juku Digital Note" is a service that supports swimmers continue to learn in a fun way by merging "Smart Swimming Lesson System," which utilizes images and AI to enhance the effects of practice, with the coaching techniques of Konami Sports Club instructors.
In addition, "Digital Note Swimming School for adults," a new school for adults was launched in September 2023. This class is a customized version of the "Undo Juku Digital Note" program for adults, providing easy-to-understand swimming lessons through the visualization of swimming postures.

Undo Juku Digital Note
Digital Note Swimming School for adults

Expansion of Public-Private Partnerships
& Focus on Regional Revitalization

By leveraging our know-how cultivated through our operation and guidance business in cooperation with local governments, we contribute to create opportunities for local residents to exercise and improve their health.

Recent PPP Initiatives
Service Start Municipal Facility
Minami-ku, Yokohama-shi
Yokohama City Minami Sports Center
Fukuoka Municipal Jonan Gymnasium
Fukuoka Municipal Sawara Gymnasium
Kyoto Fushimiport Sports Park
Metax Gymnasium Hadano
(Hadano City General Gymnasium)
Toyohashi City Residual heat use Facilities
"RISUPA Toyohashi"
Tsugaru City General Gymnasium
Asahi City social sports facilities
(11 facilities including Asahi City Gymnasium)
Toshima City Minaminagasaki Sports Park
Gifu City Yanagase Health and Exercise Facility
Harumi Community Exchange Center
4 Facilities Around Machida Chuo Park
Sagamihara Health & Culture Center
Higashiyodogawa Gymnasium
Yodogawa Sports Center
Higashiyodogawa Sports Center
Higashiyodogawa Indoor Swimming Pool
Toriyasaimiso BLUECATS ARENA
(Kahoku City Gymnasium)
Machida Chuo Park
Sagamihara Health & Culture Center
Higashiyodogawa Gymnasium
Toriyasaimiso BLUECATS ARENA
(Kahoku City Gymnasium)

Supporting Workout
while Staying Home

KONAMI offers online services that allow you to engage in physical activity outside of our facilities.
"Konami Sports Online Fitness" offers access to more than 100 live online lessons/week, including yoga, dance and Les Mills. On-demand lessons are also available 24 hours a day where participants can enjoy a studio like togetherness while at home, and easily experience full-scale fitness anytime, anywhere.
In addition to "Konami Method," the existing easy to learn workout content based on KONAMI's many years of exercise and teaching know-how, we offer easy exercise that can be done at home as well as tips on practicing soccer, dance and golf through our daily original workout video. The series has been viewed approximately 18.1million times (*).
(*) Note: Stats as of January 2024 from YouTube.

Accepting the Outsourcing
of School Projects

While local communities and schools face the issue of maintaining its swimming pool facility and tackle in improving the working environment for their staff and teachers, we have accepted the outsourcing of school swimming lessons to support resolve these issues since the summer of 2019.
Demand amongst schools for this type of school swimming lessons is increasing, and our service is well received by many elementary and junior high schools throughout Japan.
KONAMI works to develop children's mind and body at its nationwide Konami Sports Clubs with its operating system that puts safety first and instructors with specialized knowledge. These assets, including high-quality instruction program and operation system to ensure safety, allow us to provide packages ranging from extensive swimming instruction to educating instructors, depending on the needs of each school.

Acceptance of outsourced school swimming lessons

Focusing on Sports Promotion
and Activities

Since we established our in-house sports team, we have created an environment that enables team members to train for and participate in sports events while holding a job.
This support has trained and produced athletes from the Konami Sports Gymnastics and Swimming Teams who compete successfully at world events. Our athletes also take part in various events held at Konami Sports Club facilities around Japan, including exercise classes, swimming competitions and others, with the goal of conveying the fun and joy of sports to everyone.
In addition to such activities, we strive to promote sports, and foster greater interest and participation in competitive sports through events, such as the "KONAMI OPEN Competitive Swim Meet," a leading national swim meet that allows swimmers of all ages—from elementary school children to athletes who represent Japan on the world stage—to compete at the same venue.

Sports and Health Products
for Proper Exercise and Healthy Living

As a company engaged in health promotion, KONAMI designs, manufactures and sells sports and health products by leveraging its accumulated knowledge and experience.

[Group Companies Engaged in the Sports Business]

Updated Information [ News List ]