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Konami Sports Co., Ltd. ("Konami Sports") has been listed as a "Sports Yell Company" by Japan Sports Agency for its efforts such as "providing fitness video platform for the purpose of enhancing continuous exercise" and "distributing videos on practice tips for various sports and enhancing its use" to its employees whilst the COVID-19 outbreak.
Konami Sports stands in line with and participates in the "Sports in Life Consortium," a prerequisite for "Sports Yell Company" listing, that works on various initiatives to support the objective to achieve a 65% national sports participation rate (additional 10 million more people to exercise sports) by the end of fiscal 2021 together with local governments, sports organizations, and economic organizations.
Konami has opened up its fitness video platform to its employees, free of charge for a limited period, as a measure to enhance continuous exercise while staying home for quarantine during the outbreak of COVID-19 in 2020. In addition to "Konami Method," the existing easy to learn workout content, "TODAY's Video," a daily original workout video to introduce tips on practicing soccer, tennis, gymnastics and dance, has been offered from April 7 with notices to its employees to enhance its usage.
"Konami Sports Club," "GRANCISE" and "XAX", sports club brands, located nationwide provide fitness programs, swimming, gymnastics and golf schools. We strive to create an environment where everyone can enjoy sports, regardless of their athletic experience or age group.
In cooperation with local governments, we operate local sports facilities and provide exercise classes to help residents improve their health. Exercise programs for elderly to help maintain their health are also provided.
Leveraging our knowledge in running swimming schools, Konami Sports strives to solve issues local communities and schools face, such as maintaining swimming pool facility and reforming work styles, by accepting the outsourcing of school swimming lessons. We cover "playing in the water" and "swimming exercise" in accordance with school guidelines, so that everyone can make progress with ease and enjoyment.
We provide interactive live online "Health Awareness Seminar" for corporations to tackle their staffs' lack of exercise due to quarantine and expansion of telecommuting in leu of COVID-19. Both mental and physical health support are provided to prevent lifestyle-related diseases and improve their motivation to work.
"Sports Yell Company" is a listing organized by Japan Sports Agency to foster social momentum for sports by encouraging sports amongst the "working generation" that tend to lack exercise. It recognizes companies participating in the "Sports in Life Consortium" that create an environment for their employees to engage in sports.
Konami Sports will continue recognize sports promotion as an important role for our company to play in the society and will dedicate itself in enhancing exercise among its employees and contributing to the health of general public to provide environments and services that allow people to easily engage in sports.