Big Wheel Casino SelectsKonami Gaming, Inc.’s KCMS for its Marketing and Ability to Handle MultipleProperties
Las Vegas, NV — July 18,2012
Strategic Gaming, Inc, operators of Baldini’s Sports Casino in Sparks,NV has selected Konami Gaming, Inc., a leading gaming technology provider, toinstall Konami Casino Management System (KCMS) at the all-new Big Wheel Casinoin Lovelock, NV, announced Clark Warren, Director of Systems Sales andMarketing at Konami Gaming, Inc. “The slots only Big Wheel Casino opened onJuly 3rd and initial feedback from the casino about KCMS is very positive.”
According to Eric Dale, General Manager of Baldini’s and who will oversee alloperations at the Big Wheel Casino, “We specifically selected KCMS because itoffers us the ability to market to our customers in ways that will driverevenues for our properties. Lovelock is a relatively small community, so ourbusiness will come from locals who enjoy the experience and repeat travelerswith whom we can build a relationship. KCMS allows us to run promotions with arange of customized bonuses that will create a fun atmosphere and allow us todeepen the customer relationship.”
KCMS is a casino management system best known for its innovative marketingcapabilities, bonusing toolkit, ease of upgrades, and commitment to customerservice. Konami’s proprietary technology, coupled with its dedicated supportstaff ensure that casino operators can maintain focus on managing and analyzingtheir gaming operations, implementing innovative marketing campaigns, anddriving their business forward.
“Using the system’s bonusing features to create an exciting experience for bothlocals and out-of-town guests is important due to the highly competitive natureof gaming in the area,” explained Warren.
According to Dale, “We needed a system that would grow with us. We operatemultiple properties and plan to operate even more, so we needed a system thatcould tie all of our properties together with one fully-integrated database. Wealso needed a system from a company who was committed to customer service. Werun a lean operation, so we are excited that Konami has demonstrated that KCMSprovides a fully integrated solution that comes with unparalleled support.”
Warren added, “We don’t install and walk away. We deliver the managed servicesour customers require along with integrated software. This way, customers likeStrategic Gaming don’t need to invest in an extensive IT staff. Konami is therefrom the start and we’ll be there after the installation to make sure ourpartners have a system that helps them compete.”
For more information on the Konami CasinoManagement System, visit www.konami.com/gaming/kcms
About Konami Gaming, Inc.
About Konami Gaming, Inc. Konami Gaming, Inc. is a Las Vegas-basedsubsidiary of KONAMI CORPORATION (NYSE: KNM). The company is a leading designerand manufacturer of slot machines and casino management systems for the globalgaming market. For more information about Konami Gaming, Inc., please visit www.konamigaming.com.
About the Konami Casino Management System (KCMS)
KCMS is an industry-leading casino management system with an increasingnumber of installations spanning America, Canada, and Australia, as well asother international regions. KCMS is best known for its advanced capabilities,such as its real-time TCP/IP-based technology, multi-channel in-machinestreaming video, powerful rules-based bonusing engine, true multi-game,multi-denomination analytics at both the device and patron level, anddocumented high reliability. These features combine to enable operators toeffectively manage and analyze their gaming operations, implement innovativemarketing campaigns, and drive their business forward.
About Strategic Gaming Management (SGM)
GM is a gaming management company for multiple casinos in NorthernNevada. These include, Baldini’s Casino in Sparks, NV, Cal Neva Resort, Spa andCasino in North Lake Tahoe, and The Big Wheel Casino, in Lovelock, NV.
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