KONAMI NAMED AS MAJOR PARTNER OF COUPE DE LA LIGUE BKT
08.01.2019 10:00
Konami Digital Entertainment B.V. has today announced that as of 18 December 2018, they became major partner of France’s Coupe de La Ligue BKT.
As part of the multi-year partnership, Pro Evolution Soccer (PES) branding will be present throughout the duration of the competition and across all televised broadcasts, with the partnership extending into upcoming content for PES 2019.
“We are delighted to be named major partner of the Coupe de la Ligue BKT” commented Jonas Lygaard, Senior Director, Brand and Business Development at Konami Digital Entertainment B.V. “This new partnership marries the world of professional football and video games together perfectly, helping us to bring the excitement of PES to even more players across the world.”
The Coupe de la Ligue, founded in 1994, is a knockout cup competition open to professional clubs across France’s top three football divisions, with 44 clubs expected to compete in the 2018-2019 season.
Didier Quillot, Chief Executive Officer at Ligue de Football Professionnel, organisers of the Coupe de la Ligue BKT, said: “The LFP is delighted to welcome Konami aboard as a major partner of the Coupe de la Ligue BKT. This new partnership is a further indication of the appeal and international exposure of the Coupe de la Ligue BKT. The partnership with KONAMI also reinforces the position that LFP competitions have occupied in the world of video gaming for many years now.”
PES 2019 continues to build on the renowned football simulation series with a raft of new features and improvements. New features include Visible Fatigue, impacting performance and behavior; new shooting mechanics and improved ball physics; ‘Enlighten’ software for true-to-life visual effects; and for the first time, 4K HDR across all platforms.
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About Konami Group
Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI HOLDINGS CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en.
About Konami Digital Entertainment
Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as Pro Evolution Soccer, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! trading card game series. www.konami.com/games/corporate/en/.