KONAMI ANNOUNCES PARTNERSHIP WITH AC Milan – TO BE FEATURED IN THE eFootball™ TITLE
07.04.2022 10:00
One of the biggest and most comprehensive footballing partnerships the makers of eFootball™ have ever agreed
Konami Digital Entertainment B.V. today revealed they have formed a multi-year partnership with Italian club AC Milan which will incorporate a range of elements into the eFootball™ title.
The partnership will officially come into effect on 1st July 2022 and will allow for a set of rights including AC Milan’s stadium, the San Siro, playing squad including full 3D facial scans and fully licensed kits including Home, Away, Third and Goalkeeper. The implementation process for these rights will begin starting Summer of 2022. As part of the partnership, KONAMI becomes the first ever ‘Official Training Wear Partner’ in AC Milan’s history. The training kit of the men’s team will feature the eFootball logo on the front and will be released in the next few months alongside further details of the partnership.
Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented: “KONAMI are very excited to be working with AC Milan once again. Becoming a Principal Partner of one of the biggest football clubs in Europe and also putting our brand on their training kits is an incredible opportunity. We are looking forward to working with the Club and creating an innovative partnership together.”
Casper Stylsvig, AC Milan’s Chief Revenue Officer, said: “We are thrilled to welcome KONAMI, back into the AC Milan family as one of our Principal Partners and our very first Training Wear Partner for the men’s team. We are very excited about the potential that this partnership offers us both as a Club and a brand to break new ground together. “
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About Konami Group
Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI HOLDINGS CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en.
About Konami Digital Entertainment
Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as eFootball™, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series. www.konami.com/games/corporate/en/