The eFootball™ 30th Anniversary Commemorative Campaign Begins!
10.07.2025 10:00
The King of Football Makes Historic Debut Alongside Exclusive Campaign Content, Legendary Players, and a Global Fan Festival
WINDSOR, UK – July 10, 2025 – Konami Digital Entertainment, B.V. – Pelé, the legendary “King of Football”, makes his long-awaited debut in eFootball™ as the series celebrates its 30th anniversary. Widely regarded as the greatest player in the history of the sport, Pelé dazzled the world with his unmatched skill, creativity, and charisma. He remains one of football’s highest goal scorers and a defining figure in the global rise of the beautiful game. Now, his legacy enters the digital pitch, allowing players to experience the magic of Pelé in eFootball™ for the very first time.
Pelé, the King of Football
Pelé enters the game as “Epic: Pelé”, featuring a 30th anniversary commemorative design and becoming the first player in the series to possess two unique new skills – Phenomenal Finish and Phenomenal Pass. He joins other legendary footballers Johan Cruyff and Ferenc Puskás, giving users the opportunity to build their Dream Team with some of the sport’s most iconic names.
Campaign Overview: Special Logins, Rewards, and Legendary Players
Released in 1995 as Winning Eleven (PES) and now known as eFootball™, the beloved football simulation series commemorates three decades of gameplay with a global campaign packed with exclusive in-game content, special events, and fan experiences.
Login Bonuses
Players who log in during the campaign will receive:
- Highlight Lionel Messi
- Highlight Lamine Yamal
- Item Selector ×10
Campaign Achievements
By completing specific in-game objectives, players can unlock:
- Epic: Legends Assemble Special Selection Contract ×1
- Big Time: 30th Anniversary Chance Deal ×7
- “eFootball™ 30th Anniversary” Uniform
- Advanced Skill Training Program ×1
- Random Booster Token ×1
- Skill Training Program ×1
- Position Training Program ×2
- 100 eFootball™ Coins
- 120,000 Exp
- 210,000 GP
Tour Events
Earn rewards by accumulating Tour Points:
- Skill Training Program ×2
- Random Booster Token ×1
- Position Training Program ×1
- 50 eFootball™ Coins
- 60,000 Exp
- 90,000 GP
Challenge Events
By completing Challenge Event tasks, players can earn:
- Big Time: 30th Anniversary Chance Deal ×3
- Position Training Program ×1
- Skill Training Program ×1
- 110,000 GP
- 80,000 Exp
The eFootball™ World Festival and eFootball™ Championship 2025 World Finals
The celebration continues with the first-ever eFootball™ World Festival, to be held on Monday, July 21 at Belle Salle Shibuya Garden in Tokyo, Japan. This free-to-attend fan event will feature hands-on gameplay, exclusive giveaways, and competitive action.
Highlights include:
- eFootball™ Series 30th Anniversary Special Event – A live stage program unveiling new content, features, and licensing announcements.
- eFootball™ Championship 2025 World Finals – the global esports showdown where top players, including Italy’s Ettorito97 (AC Milan) and Georgia’s N_Apriamashvili (FC Internazionale Milano), will compete for the world title.
Both events will be livestreamed globally in nine languages, so fans worldwide can join the celebration from anywhere.
For more information, visit:
https://e-football.konami.net/wf/2025/en/
About “eFootball™”
“eFootball™” was the rebranding of KONAMI’s popular gaming series “PES”. The change marked a great leap forward as the branding changed alongside the addition of a new football game engine, advancements in gameplay, and the remodelling of the title as ‘free-to-play’ across all compatible devices.
“eFootball™” is an ever-evolving platform with over 800 million downloads worldwide to date.
“eFootball”, “e-Football” and “eFootball logo” are registered trademarks or trademarks of Konami Digital Entertainment Co., Ltd. in Japan and other countries or regions.
About Konami Group
Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI GROUP CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en.
About Konami Digital Entertainment
Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as eFootball™, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series. www.konami.com/games/corporate/en/