KONAMI RENEW PARTNERSHIP WITH FC BARCELONA

The Spanish champions sign an extension to remain as one of the core clubs featuring in the eFootball™ series

WINDSOR – August 10th, 2023 – Konami Digital Entertainment B.V. today announced the renewal of their partnership with FC Barcelona. This will see the continuation of a partnership that began back in the 2016-17 season, and that sees KONAMI remain as the Official Football Video Game Partner of the Catalan club.

A strong partnership

During the already seven-year strong partnership, FC Barcelona have enjoyed huge success, including 3 Spanish League titles and 5 domestic cup wins as well. 

KONAMI have been proud to support ‘La Blaugrana’ during their journey and look forward to the partnership’s continuation.

This renewal will see KONAMI retain multiple rights with FC Barcelona, including player access, media opportunities, and event exposure.

Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented:  

‘It is very exciting to be announcing an extension to such a successful partnership. FC Barcelona are truly one of giants of world football, we are proud to have them as part of the eFootball series now and for the next few years thanks to this renewal.

To have secured a bright future that will include a multitude of commercial, image, and esports rights and activations is fantastic for KONAMI and for the eFootball™ series. We endeavour to keep evolving our product to bring the best user experience possible’.

Juli Guiu, FC Barcelona Vice President for Marketing, added: “We are very pleased to renew our agreement with KONAMI, a company that over the years has always demonstrated its commitment to FC Barcelona. KONAMI is a benchmark in the video game sector and will help us to forge new synergies with young audiences and to continue to explore possibilities in the realm of digital entertainment, a key sector for the expansion of our brand in the coming years.”

Celebrate the renewal with the FC Barcelona in-game campaign

To mark the renewal of one of the core partnerships within the “eFootball™” series, users and fans alike can add some real power to their Dream Teams with the introduction of three FC Barcelona legends: Rivaldo, Patrick Kluivert, and Javier Saviola.

These three Epic cards will be available in-game between 10th-17th August. 

The place to play at the Spotify Camp Nou

Whilst the stadium itself undergoes an incredible renovation; fans of FC Barcelona can still grace the historic turf of the Spotify Camp Nou exclusively in “eFootball™”.

About “eFootball™”

“eFootball™” was the rebranding of KONAMI’s popular gaming series “PES”. The change marked a great leap forward as the branding changed alongside the addition of a new football game engine, advancements in gameplay, and the remodelling of the title as ‘free-to-play’ across all compatible devices. 

“eFootball™” is an ever-evolving platform with the aim of maximising enjoyment and accessibility for football fans around the world.

“eFootball”, “e-Football” and “eFootball logo” are registered trademarks or trademarks of Konami Digital Entertainment Co., Ltd. in Japan and other countries or regions.  

About Konami Group

Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI GROUP CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en. 

About Konami Digital Entertainment

Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as eFootball™, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series. www.konami.com/games/corporate/en/ 

About FC Barcelona

FC Barcelona was founded in 1899 and is currently owned by more than 144,000 members. It is considered the greatest multisports club in the world and has more than 120 years of history. Rooted in its city and country its outlook is global, and it has official headquarters in cities in three different continents: Barcelona, Hong Kong and New York.  

Barça seeks to change the world through sporting excellence. This also reaches the world of knowledge and innovation via the Barça Innovation Hub. The club is also renowned for its commitment to social causes, which it channels through the FC Barcelona Foundation, and for its work to educate boys and girls in the positive values of sport. Barça’s growth in recent years means it now has more than 486 million fans on social media.  For more on FC Barcelona: www.fcbarcelona.com/