KONAMI EXTEND THEIR PARTNERSHIP WITH ARSENAL
18.08.2022 10:00
The London club sign a multi-year extension to remain as one of the core clubs featuring in the eFootball™ series
WINDSOR – August 18th, 2022 – Konami Digital Entertainment B.V. today revealed that it had extended its partnership with Arsenal Football Club. This will see a continuation of an agreement which started in July 2017, and now extends into a long-term partnership from the 2022-23 season onwards.
This extension will see Arsenal feature as one of the core clubs in KONAMI’s title series eFootball™, and KONAMI will remain the Official Football Video Gaming Partner of Arsenal. The club kits and Emirates Stadium will feature in eFootball™ as well as their squad having a full set of 3D scans for the ultimate translation between real life and virtual appearances.
KONAMI and eFootball™ branding will also feature on the headrests of the seats in the home and away dugouts at Emirates Stadium. Arsenal will also continue to take part in esports games including the eFootball™ Championship Pro.
Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented:
‘It is very exciting to be announcing an extension to such a successful partnership. Arsenal are a massive club and have been a core part of our partnership roster over the past few years.
To have secured a long-term future that will include a multitude of commercial, image, and esports rights and activations is fantastic for KONAMI and for the eFootball™ series as it keeps growing, and we strive to set football free’.
Arsenal’s Chief Commercial Officer, Juliet Slot, said:
‘Konami’s eFootball™ provides a unique football experience. We’re proud to extend our partnership and give our supporters the opportunity to immerse themselves in an authentic Arsenal experience.
Arsenal and Konami both aspire to be at the forefront of fan engagement. I’m excited for us to work together to strengthen our collaboration and take our partnership to a new level, building on our shared values and giving our supporters more great opportunities to connect with their club.’
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About Konami Group
Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI GROUP CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en.
About Konami Digital Entertainment
Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as eFootball™, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series. www.konami.com/games/corporate/en/
About Arsenal Football Club
Arsenal Football Club was born when a group of workers at Dial Square armaments factory in Woolwich, notably exiled Scotsman David Danskin and Jack Humble, decided to form a football team to break the monotony of factory life.
Since that Dial Square team played its first match against Eastern Wanderers in 1886, Arsenal has gone on to become one of London’s most successful football clubs and one of the most famous names in modern football with millions of passionate followers worldwide.
Steeped in history and tradition, Arsenal Football Club has thrived on a pioneering and innovative spirit that has existed throughout its 133 years in existence. While society and football may have changed during this time, Arsenal has always served to create a sense of community for people in Islington, across the UK and now around the world.