KONAMI ANNOUNCES PARTNERSHIP WITH FRENCH FOOTBALL FEDERATION
11.08.2022 10:00
The makers of eFootball™ reach agreement with the world champions to form a long-term partnership
WINDSOR – August 11, 2022 – Konami Digital Entertainment B.V. today revealed they have established a multi-year partnership with the national association the French Football Federation (FFF). This will incorporate a range of elements in and out the eFootball™ title series.
The partnership itself will incorporate many different commercial, imagery, and activation rights as KONAMI become the ‘Official Football Video Game Partner of the French National Team’.
Alongside the host of branding and media rights, FFF will also be integrated into a selection of eSports events featuring other licensed national associations.
Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented: ‘At KONAMI, we are ambitious in our desires to grow our partnership network and reach a global, football-loving audience. Partnering with the national association of a football-obsessed nation like France is amazing but add to that the fact that they are also a team of such significant football history and prestige – this is very significant for us.
‘The eFootball™ series continues to evolve and improve, so to welcome the French Football Federation onto this journey of setting football free is very exciting’.
François Vasseur, Managing Director at the French Football Federation, added: ‘The French Football Federation is delighted to welcome Konami as the official football Video game Partner of the French National Team.
We have the same ambition to innovate and to propose to the fans of football and gaming the best experiences and enjoyment.
Konami’s worldwide presence will enable the French national team to reach a broader global audience and their expertise is a great opportunity to accelerate the growth of French eSports’.
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About Konami Group
Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI GROUP CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en.
About Konami Digital Entertainment
Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as eFootball™, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series. www.konami.com/games/corporate/en/