KONAMI EXTENDS THEIR PARTNERSHIP WITH GERMAN CHAMPIONS FC BAYERN MÜNCHEN
29.06.2022 10:00
The Bavarian club sign a multi-year extension as one of the top clubs featuring in the eFootball™ series
Konami Digital Entertainment B.V. today revealed that it had extended its partnership with FC Bayern München. This will see a continuation of an agreement spanning back to July 2019 and extending into a long-term partnership.
This partnership will see the club feature in KONAMI’s football simulation title series eFootball™, re-establishing an exciting partnership between Germany’s most successful club and one of the world’s most iconic gaming brands.
As the only Football Match Simulation Game with the inclusion of the Allianz Arena, the home of FC Bayern, and fully scanned squads, eFootball™ brings the club’s fans the detailed and in-depth experience of the club in the virtual world. A virtual world in which the club has been successful, having finished second position in this season’s eFootball™ Championship Pro.
Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented: ‘We are delighted to be extending our partnership with FC Bayern. Being a partner to one of Europe’s elite football clubs presents KONAMI and the club with many opportunities’.
‘To have been partners during a period where they have won multiple titles and become champions of Europe has been fantastic, and we cannot wait to continue to produce engaging and exciting activations with FC Bayern for their fans and ours for the years to come’.
Andreas Jung, FC Bayern board member for Marketing: “The partnership with KONAMI is of great importance to us because this market is booming and is particularly popular with the young fans. We love football and this collaboration offers the ideal opportunity to play the game virtually with our fans around the world and connect everyone in this way. KONAMI translates as ‘small wave’ – and we have already been able to create a big wave together in the first years of our partnership. We want to continue surfing it. We are looking forward to the future.”
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About Konami Group
Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI HOLDINGS CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en.
About Konami Digital Entertainment
Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as eFootball™, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series. www.konami.com/games/corporate/en/