01.07.2022 10:00

Global Football Videogame Partner_RGB_eFootball_Konami

The makers of eFootball™ enter into one of their largest footballing partnerships with the Italian giants – adding yet another partner club to their stellar roster

Konami Digital Entertainment B.V. today revealed they have formed a multi-year partnership with Italian club FC Internazionale Milano which will incorporate a range of elements in and out the eFootball™ title series.

As one of Italy’s truly iconic football clubs, KONAMI are excited to reveal the long-term agreement with Inter Milan. The partnership itself will incorporate many different commercial, imagery, and activation rights.

These will include: Global Football Video Game Partner status; Training Kit Back Partner status (which will feature the eFootball™ branding); and Youth Development Centre Partner status – with the facility set to be known as “KONAMI Youth Development Centre in memory of Giacinto Facchetti”.

The partnership will also see the club feature within the eFootball™ series from version 2.0.0 onwards. This will see the featuring of authentic kits, the newly branded training kit, and the infamous San Siro stadium in-game. The partnership will see Inter Milan feature exclusively within eFootball™ and no other video game from July 2024.

Alongside a host of branding and commercial rights, Inter Milan will also integrate themselves within the array of eSports tournaments and activations that KONAMI runs, including the eFootball™ Championship Pro, the most recent edition of which concluded last weekend.

Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented: ‘Adding a club the stature of Inter Milan to our cohort of partner clubs is very exciting for KONAMI. With the naming rights to the Youth Development Centre, the eFootball™ branding on the team’s training kit, and their involvement in our ever-expanding portfolio of eSports activations, we at KONAMI know that this partnership will bring us many successes now and for the long-term’.

Alessandro Antonello, Corporate CEO of FC Internazionale Milano, commented: “This new multi-year global partnership agreement proves the importance of a common path between Inter and KONAMI, a clear commitment that resumes a bond that began years ago and will continue into the future, based on shared values and objectives”.

Luca Danovaro, Chief Revenue Officer of FC Internazionale Milano, commented: ‘We are delighted to welcome KONAMI back into the Inter family and to announce this important and unique partnership, which once again proves the ever-growing value of the Nerazzurri brand and its ability to represent the ideal communication platform to engage a young, innovative and international target, capable of connecting millions of fans around the world, thanks to a long-term strategy. Starting this season, KONAMI will play a leading role in our world’.

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About Konami Group

Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI HOLDINGS CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit:


About Konami Digital Entertainment

Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as eFootball™, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series.

COUNTRY / REGION Europe (English)