KONAMI ANNOUNCES LONG-TERM, EXCLUSIVE PARTNERSHIP WITH ATALANTA B.C.
License for the club to be fully exclusive to eFootball PES series from next season
Konami Digital Entertainment B.V. has today announced that the company has signed a long-term, exclusive partnership agreement with Atalanta Bergamasca Calcio (“Atalanta”), the top-tier Italian football club who recently finished the season in third place.
As “Official Video Game Partner”, KONAMI has secured exclusive rights to the use of the Atalanta license, including team name, crest and kits, within real-time football simulation games, starting with the 2021/22 football season.
PARTNERSHIP TRAILER – https://youtu.be/_AvxoMgeMR0
Naoki Morita, President at Konami Digital Entertainment B.V. commented: “As we prepare to unveil the future of the eFootball PES series, I am delighted to announce this exclusive partnership with Atalanta B.C., a truly formidable club with an exciting future at the highest levels of European football. Working side by side with our Partner Clubs is an important element of our strategy to deliver industry-leading video games to football fans all over the world.”
“We are extremely delighted to announce the partnership with KONAMI”, said Luca Percassi, Atalanta B.C. CEO. “KONAMI is an international brand that needs no introduction. It represents another important moment of growth for Atalanta”.
Based in Bergamo, Italy, Atalanta has competed in the top-tier Italian football league for 60 years and commands a passionate fanbase across Europe. The team has also proudly reached the quarter finals and the last 16 in the most prestigious European club tournament for the past two seasons.
KONAMI’s latest partnership announcement for the eFootball PES series follows previous Italian agreements including the Italian Football Federation, AS Roma, SS Lazio and SSC Napoli.
For the full list of licenses currently available in eFootball PES 2021, please visit the official website – https://www.konami.com/wepes/2021/eu/en/ps4/page/license
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About Konami Group
Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI HOLDINGS CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en.
About Konami Digital Entertainment
Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as eFootball PES, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series. www.konami.com/games/corporate/en/