KONAMI ANNOUNCES PARTNERSHIP WITH SS LAZIO
As “Official Partner of the Team”, eFootball PES and SS Lazio will be tightly integrated through in-game and real-world activations
Konami Digital Entertainment B.V. has today announced that Società Sportiva Lazio (SS Lazio), the top-tier Italian football club, is the latest to join their partner club programme for the eFootball PES franchise.
KONAMI’s franchise will be one of the few real-time football simulation games to feature the fully-licensed, authentic recreation of SS Lazio. As an “Official Partner of the Team”, KONAMI receives extensive rights to the team name and crest, team kits, select club Legends, and a wide array of marketing opportunities.
As already featured in this year’s eFootball PES 2021 SEASON UPDATE, SS Lazio and their stadium, Stadio Olimpico, have been recreated in-game to the highest standards.
To celebrate the partnership, PES 2021 console and mobile players who log in between 10/12/2020 15:00 UTC and 16/12/2020 23:59 UTC will receive Lazio club Legends, Paul Gascoigne and José Marcelo Salas Melinao, as a bonus.
Founded in 1900 and based in Rome, Società Sportiva Lazio has competed at the highest level of Italian club football for most of its history. “I Biancocelesti” (The White and Sky Blues) have won the Italian championship twice, the Coppa Italia seven times and the Supercoppa Italiana three times.
KONAMI’s latest partnership announcement for the eFootball PES franchise follows previous Italian deals including the Italian Football Federation.
Naoki Morita, President at Konami Digital Entertainment B.V. commented: “Through our new partnership with SS Lazio, it is our strong belief that we can reach an even broader range of football fans and gamers in Italy and beyond. We’re looking forward to a long and successful partnership.”
Dr. Claudio Lotito, President of Società Sportiva Lazio said: “I welcome the entry of the KONAMI brand into the SS Lazio Family with great pleasure. I am sure that the partnership will lead us towards the development of projects that will allow Lazio to increase its notoriety and visibility at an international level.
The spirit with which KONAMI has worked in these difficult months to create a collaboration that will be winning is beautiful. We will be happy to work with KONAMI to promote activities aimed at developing and increasing the awareness of the Lazio brand as soon as the pandemic allows it. The values of KONAMI, world leader in games, are fully married to the spirit of the Lazio family by developing together to also benefit the wider community of Lazio fans and video gamers. It is great when two international brands come together to create and develop added value”.”
For the full list of licenses in PES 2021, please visit the official website – https://www.konami.com/wepes/2021/eu/en/ps4/page/license
About eFootball PES 2021 SEASON UPDATE
Presented as a standalone game, eFootball PES 2021 SEASON UPDATE (PES 2021) delivers all the critically acclaimed features and gameplay from eFootball PES 2020 that was awarded “Best Sports Game” at E3 2019, plus more. Along with the latest player and club data for the new season, the game also includes the exclusive UEFA EURO 2020™ mode and content in advance of the rescheduled real-life tournament.
eFootball PES 2021 SEASON UPDATE is available now on PlayStation®4, Xbox One™, and PC STEAM, including backwards compatibility on PlayStation®5 and Xbox Series X/S. Global PES ambassadors Lionel Messi, Cristiano Ronaldo, Marcus Rashford and Alphonso Davies feature on the Standard Edition cover.
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About Konami Group
Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI HOLDINGS CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en.
About Konami Digital Entertainment
Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as PES, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series. www.konami.com/games/corporate/en/