KONAMI announces exclusive global partnership with Fulham FC
04.08.2017 10:00
Konami Digital Entertainment B.V. has announced it has entered an exclusive global partnership with Fulham FC, one of London’s oldest and most iconic clubs, for its Pro Evolution Soccer (PES) series.
Fulham were founded in 1879 and are London’s oldest professional football club. Having just missed out on promotion last season, the club are looking to the new season to build on their progress of the last few years and the club’s reputation for the development of talented young players.
KONAMI and Fulham have entered an exclusive agreement that will see the club perfectly recreated within the publisher’s forthcoming PES 2018. The full squad will be recreated in game with all kits and players to be perfectly replicated via Konami’s full body-scanning process, while KONAMI will also have an extensive presence within the club’s stadium, as part of the match day experience, and within the club’s progressive youth academy.
PES 2018 branding will feature on the back of the club’s new home, away, third and goalkeeping kits, and will be main sponsor of the Youth Team’s kit, showcasing the publisher’s support of the club’s enviable talent base. KONAMI and PES 2018 branding will also be prominent across the ad boards around the pitch and within branded areas inside the ground, and on ball boy kits on match days. KONAMI will also be taking over Fulham’s Family Zone area, with gaming set-ups showcasing the club’s inclusion in-game available for young fans to experience. PES 2018 will also be available in the club store and online eStore with an exclusive Fulham FC slipcase, and KONAMI is committed to working closely with the club’s online and social media teams to create cross-promotional campaigns including PES branding within match day team announcements and goal updates.
The agreement comes as KONAMI continues to extend the range of its in-game partners for the PES series. PES 2018 sees the publisher unveil an extensive range of new elements that build upon the previously laid foundations. Centred on the concept that PES 2018 is “Where Legends are Made”, the new game has more additions than any other in the series for the last ten years, including new ways to play, a PC version to the standard of the leading console iterations, and an unrivalled gameplay experience.
“Fulham is a club with an enviable heritage and a very bright future,” commented Jonas Lygaard, Senior Director – Brand & Business Development for Konami Digital Entertainment B.V. “It is a club that is on the cusp of very good things, with a policy that continues to nurture its youth prospects. KONAMI is extremely happy to be working closely with such a progressive club. We will enjoy having prominent branding position on match-days, making full use of the Family Zone, and are proud to be presented on the front of the Youth Team’s kits, as well as a key sponsor to the first XI.”
“We welcome KONAMI as a new partner to the on-going development of Fulham’s growth,” commented Casper Stylsvig, Chief Revenue Officer for Fulham. “PES 2018 is seen as the definitive football title for home systems and mobile users, and we are delighted to be so well represented within such an illustrious game. We also welcome KONAMI to Craven Cottage via its sponsorship commitments and as a new back of shirt partner for the first team and front of shirt partner for our exciting Youth Team squads.”
PES 2018 will be released for PlayStation®4, Xbox One™, PlayStation®3 and Xbox360™ on September 14th. The game will also be available via Steam in a version that has undergone substantial improvements in terms of aesthetics and content, ensuring the game enjoys parity with the current gen formats.
For more information, please visit: https://www.konami.com/wepes/2018/
To view the new teaser trailer, please visit: https://www.youtube.com/watch?v=jGgNxN0rQYw
About Konami Group
KONAMI HOLDINGS CORPORATION was established in 1973, and became a holding company of the Konami Group on March 31, 2006. KONAMI HOLDINGS CORPORATION covers the fields of “Digital Entertainment Business”, “Health & Fitness Business”, “Gaming & Systems Business” and “Amusement Business”. KONAMI HOLDINGS CORPORATION went public on Tokyo Stock Exchange in 1988 and the London Stock Exchange in 1999. Home Page URL: www.konami.com. Konami Digital Entertainment B.V. is a wholly-owned subsidiary, responsible for popular franchises like Metal Gear Solid, Silent Hill and Pro Evolution Soccer amongst other top sellers. Konami Group is also the manufacturer of the wildly popular Yu-Gi-Oh! TRADING CARD GAME, which has sold more than 25 billion cards worldwide. For more information concerning Konami Digital Entertainment and its products, please visit https://www.konami.com
About Fulham Football Club
Fulham Football Club was formed in 1879 as a local boys’ church side, Fulham St Andrew’s. The oldest of London’s first class clubs, Fulham FC has a long and colourful history, spanning more than 130 years, and is rightly positioned as London’s Original Football Club.
Promotion to the Premier League was achieved in 2001 and the team remained in England’s top division until 2013. The Club reached the final of the inaugural Europa League in 2010, losing to Atletico Madrid 2-1 in the final in extra-time.
Fulham FC Chairman Shahid Khan, owner of the Jacksonville Jaguars of the National Football League, purchased the Club in 2013 and appointed current Head Coach, Slaviša Jokanović, in December 2015.
The team finished the 2016-17 campaign in 6th position qualifying for the Sky Bet Championship play-offs in Slaviša Jokanović’s first full season. Fulham will play Norwich City at Craven Cottage on the opening weekend of the Sky Bet Championship 2017-18 season on Saturday 5 August.
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