KONAMI Enters into Exclusive Partnership with Red Bull Brasil
EL SEGUNDO, Calif. – August 30, 2016 – Konami Digital Entertainment, Inc. announced today that it has entered into an agreement with Red Bull Brasil to exclusively feature the promising team in PES 2017. As a partner of Red Bull Brasil, KONAMI will have unrivaled access to several of the team’s players and rising stars. Through this agreement, KONAMI will also showcase the team in various marketing activations, including tournaments, youth programs, social media content, promotional events and player appearances.
“It’s a pleasure to be part of PES 2017, a pioneer game that shares the same passion about football that Red Bull Brasil does,” said Rodolfo Kussarev, President of Red Bull Brasil. “Toro Loko is rising inside and outside the fields and it’s time to get our spot in the world of virtual football.”
“We are thrilled to work with Red Bull Brasil and Red Bull as a company,” said Takayuki Kubo, President of Konami Digital Entertainment, Inc. “Red Bull Brasil is a rising team in Brazil’s football community with a rapidly growing fan base. Partnering with Red Bull Brasil will allow us to reach a new generation of fans that are just as passionate about the sport as PES fans.”
Founded on November 19, 2007, Red Bull Brasil is a Brazilian football club based in Campinas, Sao Paulo. Just like FC Red Bull Salzburg, RB Leipzig and New York Red Bulls, is owned by Red Bull. Despite having less than ten years of activities, Red Bull Brasil competes in Campeonato Paulista, the top flight of football in the state. Also known as Toro Loko, the club believes in passion, responsibility, focus and professionalism and always thinks about the future. Youth categories have more than 100 players who attend school and have extra English classes at Athletes Formation Center.
PES 2017 is founded around the ‘Control Reality’ ethos, elevating the award-winning gameplay to a new level through incredible new control elements and a new standard of visual realism, without sacrificing what made PES successful in the first place – playing a match with your friends. The industry-leading Fox Engine once again powers the series to reach new heights, with KONAMI focusing on first touch, the making and receiving of passes, and adaptive AI to elevate the game’s acclaimed realism.
PES 2017 will be available on September 13th for PlayStation®4 and Xbox One at an SRP of R$ 199.90, and PlayStation 3, Xbox 360 and Windows PC via Steam at an SRP of R$ 169.90. View the latest trailer at www.konami.com/wepes/2017.
For more information, please visit us at: https://www.konami.com/wepes/2017
KONAMI is a leading developer, publisher and manufacturer of electronic entertainment properties and traditional trading card games. KONAMI’s software titles include the popular franchises Metal Gear Solid, Pro Evolution Soccer, Silent Hill, DanceDanceRevolution and Castlevania, among other top sellers. KONAMI is also the manufacturer of the wildly popular Yu-Gi-Oh! TRADING CARD GAME, which has sold more than 25 billion cards worldwide. The latest information about KONAMI can be found on the Web at www.konami.com. KONAMI HOLDINGS CORPORATION is a publicly traded company based in Tokyo, Japan with subsidiaries, Konami Digital Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment B.V. in Windsor, the United Kingdom. Details of the products published by KONAMI can be found at www.konami.com.
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Konami Digital Entertainment, Inc.
Senior PR Manager